Project Role
Creative Director, Project Manager

The Challenge
Biche de Bere, one of France's upcoming fashion brands, has recently established an office in Shanghai and is moving the bulk of its production to China. While its primary market remains Europe, their long term goal is to target consumers in the emerging Chinese middle class. Biche de Bere approaches the market using different channels - through its fashion retail, the haute couture circuit, charity events and a high-end fashion magazine. They required an integrated online presence to address each of these channels.

The Solution
Three websites were designed for Biche de Bere using a common design style while retaining a unique brand image. The fashion site represents the Biche de Bere corporate entity and serves as an e-commerce for the European audience. The site for Euro-China Events promotes Biche de Bere sponsored charity events including fund raisers and fashion shows. The site for iMagazine supports subscription and marketing for Biche de Bere's fashion and lifestyle magazine.

Deliverables
Fashion Website
Charity Events Website
iMagazine Website

3 on the Bund
National Archives
Greg Girard
Biche de Bere
Navigant Vacations


Web Clients

Agricultural Bank of China
Travel Technologies Group
Smithsonian Institute
Library of Congress
American Airlines
HK Jockey Club
Project Hope
JP Morgan
Dupont
Tiens