Project Role
Creative Director, Brand Strategy, Project Manager

The Challenge
Communication Central, a network of specialist digital communications agencies, required a master brand to represent the integrated services of its subsidiary companies. The goal of the project was to create a brand that could eventually absorb each of the child agency and become the primary business entity. The new image had to present a strong, stand alone brand while being flexible enough to represent the six subsidiaries. Further, Communication Central also represented a suite of enabling Internet marketing software products each of which needed a complimentary brand.

The Solution
The overall branding was organized around the theme - Creative Technologies for Intelligent Marketing. A clear brand symbol was designed to represent the network of agencies and the organizing role of Communication Central. The CI also incorporated a branding system for the existing and future software products. The full spectrum of marketing tools was created including website, company profile & brochure, product brochures and interactive sales CD-ROM.

The project culminated with a launch event attended by 400 potential clients and partner agencies. The launch was choreographed as a "marketing technologies exhibition" highlighting the services and products of each of the partner agencies.

Deliverables
Brand Symbol & Messaging
Corporate Website
Sales CD-ROM
Print Collateral
Launch Event
Software GUI Guidelines

Hong Kong TDC
Special Olympics
Communication Central


Branding Clients

Rimagine
Lam Soon Oil
Market Catalyst
Travel Technologies Group
Arclight Inc
Accelergy