Project Role
Creative Director, Content Strategy

The Challenge
Intel required an interactive marketing tool for use at the retail level to promote its new Pentium 4 chip-set. The challenge here was that Intel does not sell its product directly to consumers - the sales tool needed to guide consumers to choose computer brands using the Intel P4. Further, the tool was to be used in the computer retail space. It had to attract attention on a loud, chaotic showroom featuring several computers.

The Solution
A high-impact, multimedia CD-ROM was designed around a three-tiered content structure - Capture, Configure, Customize. The Capture loop links Intel videos from the P4 "Yes" campaign. Motion graphics and music attract customers in the retail environment. With a keyboard stroke or mouse movement the tool moves to the Configure level where users choose how they would like to use their computer - Education, Gaming, Music, Business, etc. - and are given the appropriate hardware configuration for that usage. The sales agent can then help them find that machine. The Customize level provides detailed chip specifications for customers who are interested.

Deliverables
Retail Sales CD-ROM
Sales Demo CD-ROM

Intel
STAR TV
Volkswagen


Multimedia Clients

Harvard Business Review
Jardine Schindler
China Navigation
American Strategy
Benq
Tyco