Project Role
Creative Director, Project Manager

The Challenge
Johnson & Johnson requested an integrated campaign to market its disposable contact lenses to the youth market - ages 12-18. This project presented two problems: 1) capturing the interest of the fickle youth market for a typically "adult" product and 2) providing compelling content within that context to help parents choose the product.

The Solution
An edgy, high-impact FLASH mini-site was designed to capture youth interest. Illustrated characters were used to align with the target market and promote an active lifestyle image - "Acuview Eyes for Active Lives" - a key selling point for contact lenses. The campaign featured the iVision Club supporting youth activities, special downloads and a chat-room. Health and cost information was provided in an FAQ format to address the concerns of parents.

Deliverables
FLASH Website
Email Campaign
Direct Mail Piece

Moet & Chandon
British Airways
Johnson & Johnson
Epson


Marketing Clients

Time Warner
American Airlines
LVMH
Hennessey
Three on the Bund
Mandarin Oriental
Accor Hotels
Manulife