| Navigant Vacations
Project Role
Information Architect
The Challenge
Navigant Vacations provides business and vacation travel services to several large corporations. Building from its corporate base, the site expanded into personal travel and a site focusing on vacations and cruises was developed. Navigant requested a new information architecture and interface that would serve its new personal travel target audience and compete with other travel sites such as Expedia and Travelocity.
The Solution
The solution to this project was developed in conjunction with Sapient Corporation. After a series of workshops with Navigant staff and travelers, a site architecture based upon a "look, book and took" experience model was recommended. This model is based on the notion that business or personal travel can be broken into three phases: "look" is a search for the best deal, "book" is the purchasing phase and "took" is a post-trip follow-up where the travel agent can measure the satisfaction of the client and reinforce their relationship. This model translated into a home page vacation search function, simple to use booking function and online accounts to gain user loyalty.
Deliverables
Information Architecture Document
Interface Wireframes
Sample Home Page Designs
|

3 on the Bund
National Archives
Greg Girard
Biche de Bere
Navigant Vacations
Web Clients
Agricultural Bank of China
Travel Technologies Group
Smithsonian Institute
Library of Congress
American Airlines
HK Jockey Club
Project Hope
JP Morgan
Dupont
Tiens
|